Yes, our notes of release are an opportunity to engage with customers and showcase our charming, witty, kind, branded tone of voice, but remember this content is educational.Įnsure your release notes serve their purpose and keep them informative. Keep this in mind and write as plainly as possible. This likely means they won't be familiar or comfortable with the same javascript or technical vocabulary as you. Remember, your customers are customers because you're providing a solution to something they can't do themselves. You'll be surprised by the amount of in-office or tech jargon you pick up behind the scenes. The shorter, the better-just don't cut information or lose personality in the process. Can you fit your release notes into 280 characters? If you can, while still getting across everything you need to, then go for it. Let's dive into the thick of it all and explore some best practices for creating your release notes that serve their purpose with style.įirstly, try to keep your notes as brief as possible. Best practices for writing release notes that rock Notes of release are your opportunity to retain user engagement, and potentially build it, while focusing on performance improvement and building a more valuable product. New feature releases in digital products can often be frustrating if not communicated clearly-especially when customers are used to things being a certain way. Plus, release notes are an educational piece of material for your users. They are your business's opportunity to show users that you care and that consumers have the latest version of your product.
Release notes are a customer-facing technical documentation they're a reflection of all the hard work your software product developers, engineers, and researchers have put in behind the scenes to bring your customers the most valuable product possible. Product release notes act as an user guide to inform users of everything that's changing, why, and what new benefits this brings the consumer. A business can't implement a new feature or changes to a software product without informing the user of the changes they've made. Product updates, app updates, status updates, or new features come into play here as well. They're expecting to buy a version of that product in its current state, knowing bug fixes and improvements will continue to evolve as they do. Today, rapid prototyping leads to early releases of products or at least MVPs, and data feedback drives many renditions, consumers are no longer buying software product for life. Fear not, this article is here to guide you through writing perfect release notes and share some leading examples.Ī release note is an ongoing instructions manual that guides the user on how to get the most out of a new product or product update. The art of writing release notes that rock is a tricky form of writing to conquer. If you're a product-led team or even a product-led business, then you're probably familiar with release notes and what they're for-no worries if not, we'll get to that.
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