In this chapter we will dive deep into several business writing techniques you can use to help structure your presentation. When the audience cannot follow your answer, when they cannot follow the logical steps that flow through your argument, they become frustrated. Your job is to communicate an answer to a question. This is the heart of our process and of the SlideHeroes course:Ĭhapter 5: The Power of Logical Structure There are five disciplines one must master to become great at writing killer business presentations. In this section we will explore the characteristics of the McKinsey (or consulting in general) style presentation and identify the things it does well and why this style is so useful. This has profound implications on the style of presentation which you should adopt. The dirty little secret of presentation writing is that the vast majority of presentations that we write are not presented! At least not in a formal, auditorium kind of way. Chapter 3: The Consulting School of Presentation Design This is your one stop shop for understanding the various presentation ‘schools-of-thought’ and for determining which high-level presentation approach you should adopt. We’ll explain how you select the presentation style and approach that matches your purpose. We'll introduce you to a number of alternate schools of presentation design and layout the precise circumstances under which each is powerful. In this chapter we expand on the general 'horses for courses' answer. In the end, as with much in life, the answer to 'which style should I copy?' or 'which advice should I follow?' is 'it depends'. And a lot of fantastic presentation styles which one can emulate. There is a lot of conflicting advice out there. We'll also introduce a framework for thinking about the skills one must master to become truly proficient at writing business presentations.Ĭhapter 2: The Many Schools of Business Presentation Design In Chapter 1, we will layout the reasons why developing presentation skills can accelerate career advancement and explore why writing presentations is such a deceptively challenging task. They have, in fact, a profound effect on your career success. Presentation writing skills are under-rated. Here is an overview of each of the chapters in this Advanced Guide to Writing McKinsey-Style Presentations.Ĭhapter 1: One of the Most Valuable Business Skills You Can Master If you have a basic grasp of writing business presentations, but are looking to add a layer of depth to your knowledge - then you should read the guide in order. If you feel that you have a handle on writing business presentations - and just want to learn a new tip or two - then jump to the relevant section of the guide and dive in! We’re sure you'll find some new tricks and tips to add to your arsenal. Be sure to bookmark the guide so that you can reference it in the future. You can use it for reference, inspiration, or as a how-to-guide. We have formatted and structured the Guide to take advantage of the web. Use The Advanced Guide to Writing McKinsey-Style Presentations in the way that works best for you. If you are looking for tips, tools and resources to create your presentations faster and make them better, you are going to love this guide.įrom PowerPoint newbie to strategy consulting veteran, you'll definitely learn something new that you can use to make your presentations sing. If you need to write a senior executive presentation and are struggling to collect your thoughts, then this guide is for you. If you need to write a business report, update a team, complete a consulting assignment, or develop an investor pitch deck, and you are not sure where to start, this guide is for you. At over 10,000 words, we think it is safe to say - job done! Who is this guide for? Our goal was to create the most comprehensive online guide to writing McKinsey-style business presentations on the web. We wrote this guide in the hopes that, in our own way, we can have a disproportionate impact on your success - your success in presenting yourself, your ideas, and your value add. Our careers depend on our business presentations not being terrible.
The disturbing challenge for many of us is that 'terrible' simply isn't good enough.
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