Research has shown that SMS marketing as a digital channel has the highest click through rate, compared to email marketing, paid and organic search and social media. In 2014 customer relationship management was the dominant use of bulk sms and accounted for 30% of the revenue generated, however robust growth in e-commerce has ultimately led to significant gains in marketing, mobile payments and banking's use of the channel. SMS as a marketing channel.Īccording to a report published by Zion Market research in May 2017, the size of the bulk sms market will grow by 27% between 20. Almost every person on the planet with a mobile phone will have at some point received an sms, and in many cases this might very well have been a marketing message sent from an organization selling, marketing, confirming, or simply reminding us to engage. It's been over 25 years since the first sms was sent with a simple "merry Christmas" message, and in that time the value of sms and bulk sms as a marketing communications tool has grown significantly. In a world dominated by mobile communication, where marketing messages influence almost everything we do, the importance of a short single message to a multitude of potential customers, in one effective push of a button is an attractive marketing solution.īulk sms and the technology allowing for the send of short messages to many in one go has therefore become a preferred marketing communications method.
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